Paytm has created this digital infrastructure to enable small developers and businesses to set up HTML and JavaScript based low-cost, quick-to-build mini apps. We have seen the success of WeChat in China, Gojek in the South East Asia market, where users of one platform can have access to all other mini-app to avail other services," says Pavel Naiya, Senior Analyst, Devices and Ecosystem, Counterpoint Research. "Paytm is not only trying to create an App Store alternative but entering into a territory of creating the "Super App" platform. One can use the app service, and continue to pay using the Paytm wallet, Paytm Payments Bank account and UPI at zero charges, and other instruments like credit cards (2 per cent charge would be levied). As soon as a user clicks on the respective app icon, the new window pop-us within the Paytm app. Unlike the Google Play Store where apps are available for download on Android smartphones, the core implementation of Paytm's Mini App Store is a web-based service within the Paytm app. Any developer needs two things - distribution and payment - and we are offering both, including the entire distribution of Paytm at zero per cent fee along with payments for free," says Narendra Yadav, Vice President, Paytm.ĪLSO READ: Paytm takes on Google Play Store, launches its own mini-app store Essentially, without investing a lot of technology bandwidth developers can create their mini web applications, which gives end-user an app-like experience, and can be integrated with Paytm. "This is a mini-app store and not an app store.
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